The Agency B2B Marketers Google Before They Hire.

Three archetypes find us useful:

We work best with companies between $3M and $30M ARR, with at least one sales rep and a founder who's done enough founder-led deals to know what good looks like.

The first month is diagnostic and foundational. We don't run a single campaign until we understand why the current motion isn't scaling. Here's the exact sequence:

Most clients say Week 2 is the most uncomfortable — and the most valuable. We surface assumptions about ICP that the sales team has been quietly disagreeing about for 18 months.

Honestly, and that's what makes this conversation awkward at most agencies.

We use a combination of first-touch, last-touch, and time-decay models depending on deal length and channel mix — but we never present a single model as ground truth. The goal is directional confidence, not false precision.

For companies with deal cycles over 45 days, we layer in self-reported attribution (the "how did you hear about us?" question in the discovery call, properly logged in CRM). It's less elegant than an algorithm but more accurate than pretending a UTM parameter captures why a VP booked a demo.

We don't publish a rate card because the right scope depends on what's actually broken, and we'd rather tell you that in a 20-minute call than price you into a package that doesn't fit.

What we can tell you: our engagements start at $12,000/month for a focused demand program (one ICP, one primary channel, full attribution setup). Most clients run between $15,000 and $22,000/month depending on paid media management and content production scope.

We don't do month-to-month. Not because we're protecting ourselves — because demand generation takes 60–90 days to generate signal worth acting on, and we've watched too many good programs get killed in month two by impatient boards.

Depends on what you mean by results. Here's the honest breakdown:

The companies that see the fastest results are those that trust the diagnostic. The ones that arrive with a channel already decided and a deadline already set take longer — not because we can't move fast, but because we won't skip the work that makes speed sustainable.

Less than you'd expect, more than you might want to give.

The non-negotiables: 4–6 hours in the first two weeks for stakeholder interviews (founder, two AEs, one CSM). Read access to your CRM and ad accounts. One internal point of contact who can unblock decisions in under 48 hours.

The thing that kills engagements: a stakeholder who reviews deliverables by committee. We move on weekly cycles. If feedback takes 10 days, the program takes 10 months.

No. We're not a staff augmentation play and we're not trying to own your headcount budget.

We work alongside existing team members — or ahead of them. If you have a content marketer, we give them a brief and a distribution strategy. If you have a growth hire, we give them a testing framework. If you have no one, we run the program and document everything so the first hire you make is pointed at the right problems.

The goal is always to make ourselves unnecessary. A good engagement ends with you having the playbook, the process, and the data to run this motion without us. Some clients keep us on in a strategic advisory role. Most don't need to.

We don't start with a lead score. We start with a closed-won analysis.

In the first two weeks, we pull your last 20–30 closed-won deals and look for patterns: company size, tech stack, growth stage, the trigger event that started the evaluation, and the question that almost killed the deal. That pattern becomes the ICP definition. The ICP definition becomes the lead qualification criteria.

A qualified lead in our model meets at least three firmographic criteria and has demonstrated at least one behavioral signal indicating active evaluation — not just awareness. "Downloaded a whitepaper" is not a qualified lead. "Downloaded a whitepaper, visited pricing, and matched the ICP firmographic profile" is a conversation worth having.

Neither, until we know your deal velocity and ICP clarity.

Content compounds slowly and requires distribution to work. Paid scales fast but amplifies whatever's broken in your ICP definition. The right answer depends on your sales cycle, your average deal size, and how much you already know about why deals close.

Most companies in the $5M–$20M ARR range need both — but sequenced, not simultaneous. We'll tell you the sequence after the diagnostic.

We define "working" at the start of every engagement so this question has a factual answer rather than a subjective one.

In the kickoff, we set three metrics with specific targets and timeframes: a leading indicator (ICP-qualified demo requests), a lagging indicator (marketing-influenced pipeline), and a directional signal (sales team's qualitative assessment of lead quality at 30 days). If we miss two of three at the 60-day checkpoint, we do a full diagnostic before month three — at our cost.

In four years, we've issued two partial refunds. Both were in situations where the client's sales team couldn't follow up on leads within 48 hours and the CEO didn't think that was a marketing problem. It is.

A 20-minute call. No deck, no discovery questionnaire, no pre-call prep required from you.

We'll ask you three questions: What's the number you're being held to? What's the motion that got you to where you are? What's the biggest constraint on repeating it? Those answers tell us whether we can help and what that would look like.

If there's a fit, we'll send you a one-page scope and a start date within 48 hours. If there isn't, we'll tell you why and point you toward someone who's a better fit. We've referred out 30% of our inbound in the last 12 months. Our clients know this, which is part of why they refer people to us.